TY  - BOOK
AU  - Kracke,Bernd
TI  - Crossmedia-Strategien: Dialog über alle Medien
SN  - 9783322823564
U1  - 650 23sdnb
PY  - 2001///
KW  - (Produktform)Paperback / softback
KW  - (BISAC Subject Heading)BUS043000
KW  - (BISAC Subject Heading)KJS
KW  - Crossmedia
KW  - Dialogmarketing
KW  - Direktmarketing
KW  - E-Business
KW  - Kommunikation
KW  - Kundenorientierung
KW  - One-to-One-Kommunikation
KW  - (Springer Nature Marketing Classification)A
KW  - (Springer Nature Subject Code)SC513000: Marketing
KW  - (Springer Nature Subject Collection)SUCO41169: Business and Management
KW  - (BIC subject category)KJS
KW  - (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing
UR  - http://deposit.dnb.de/cgi-bin/dokserv?id=5198721&prov=M&dok_var=1&dok_ext=htm
ER  -