Bormann, Ingrid, <br/><br/>
Hersteller- und Handelsmarketing / 
Von Prof. Dr. Ingrid Bormann und Prof. Dr. Joachim Hurth. 
 - 1 online resource (516 pages) :  illustrations (some color), charts, tables 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9783470001883 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B676 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8