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Internationales Marketing

Backhaus, Klaus 1947-

Internationales Marketing Klaus Backhaus/Markus Voeth - 6., überarb. Aufl. - XI, 423 S. Ill., graph. Darst., Kt. 25 cm

Literaturangaben

ISBN: 9783791026527 Pp. : EUR 39.95 (DE), ca. EUR 41.10 (AT), ca. sfr 62.00 (freier Pr.)

Standard No.: 9783791026527

Nat. Bib. No.: 11,A02 dnb

Nat. Bib. Agency Control No.: 998912042 DE-101

Subjects--Topical Terms:
Internationales Marketing

Subjects--Index Terms: (VLB-PF)BB: Gebunden (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing (Zielgruppe)Fachhochschul-/Hochschulausbildung (BIC Subject Heading)KJS (LC classification)HF4999.2-6182

Index Terms--Genre/Form:
Lehrbuch
Lehrbuch

Dewey Class. No.: 658.84

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