Events und Tourismus Stand und Perspektiven der Eventforschung Cornelia Zanger (Hrsg.)

By: 7. Wissenschaftliche Konferenz Eventforschung 7. 2015 Chemnitz [Verfasser]Contributor(s): Zanger, Cornelia, 1953- [Herausgeber] | Springer Fachmedien Wiesbaden GmbH [Verlag]Material type: TextTextPublisher number: Bestellnummer: 86884768Language: German Series: Markenkommunikation und BeziehungsmarketingPublisher: Wiesbaden Springer Gabler [2016]Description: X, 333 Seiten Illustrationen 21 cm, 445 gContent type: Text Media type: ohne Hilfsmittel zu benutzen Carrier type: BandISBN: 9783658155148; 3658155140Subject(s): Event-Marketing | Tourismus | (Produktform)Paperback / softback | (BISAC Subject Heading)BUS043000 | (BIC Subject Heading)KJS | Destinationsmarketing | Eventlocation | Eventmarketing | Eventtourismus | Live-Kommunikation | Markenerlebnisse | (Springer Marketing Classification)B | (Springer Subject Code)SC513000: Marketing | (Springer Subject Code)SC515000: Management | (Springer Subject Code)SC527050: Tourism Management | (Springer Subject Collection)SUCO41169: Business and Management | (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, MarketingGenre/Form: Konferenzschrift -- 2015 -- ChemnitzAdditional physical formats: Elektronische Reproduktion: No titleDDC classification: 658.82 Online resources: Inhaltstext | Inhaltsverzeichnis
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Bücher Bücher NBS Bibliothek
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658 A146 (Browse shelf(Opens below)) Available M00010000637

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