Public relations and communication management current trends and emerging topics edited by Krishnamurthy Sriramesh; Ansgar Zerfass and Jeong-Nam Kim
Language: English New York [u.a.] Routledge 2013Edition: 1. publDescription: XXXIX, 389 S Ill., graph. Darst., KtContent type: Text Media type: ohne Hilfsmittel zu benutzen Carrier type: BandISBN: 9780415630900; 9780415630894; 9780203079256Subject(s): Public relations | Public relationsGenre/Form: AufsatzsammlungDDC classification: 659.2 LOC classification: HD59Other classification: 3,5 | AP 17420 | AP 11700 | 85.40 Online resources: Inhaltsverzeichnis| Item type | Current library | Call number | Status | Date due | Barcode |
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NBS Bibliothek Quarree | 659 A2023 (Browse shelf(Opens below)) | Available | M00010001027 |
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Introduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig
Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig
The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig & Larissa A. Grunig
Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy
Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright
Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung
Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni
Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson
Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield
Power and influence in public relations / Bruce Berger & Bryan Reber
A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano
Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta
The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen
Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele
Organizational contexts and strategic impacts / Dejan Vercic & Ana Tkalac Vercic
Institutionalization, organizations, and public relations / Anne Gregory, Emanuele Invernizzi, & Stefania Romenti
Strategic communication : pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen & Ansgar Zerfass
The Pretoria school of thought : from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, & Ronel Rensberg
The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari
The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier & Lou Williams
The influence of excellence : a citation analysis of excellence study in public relations scholarship, 1992-2011 / Yi-Hui Christine Huang & Joanne Chen Lu.
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