Crossmedia-Strategien Dialog über alle Medien

Contributor(s): Kracke, Bernd, 1954- [edt]Material type: TextTextPublisher number: VLB_ID_old 5198721Bestellnummer 978-3-322-82356-4Bestellnummer 86032727Language: German Copyright date: 2001Publisher: Wiesbaden Betriebswirtschaftlicher Verlag Gabler 2012Description: 242 Seiten 242 S. 21 cmContent type: Text Media type: ohne Hilfsmittel zu benutzen Carrier type: BandISBN: 9783322823564; 3322823563Subject(s): (Produktform)Paperback / softback | (BISAC Subject Heading)BUS043000 | (BISAC Subject Heading)KJS | Crossmedia | Dialogmarketing | Direktmarketing | E-Business | Kommunikation | Kundenorientierung | One-to-One-Kommunikation | (Springer Nature Marketing Classification)A | (Springer Nature Subject Code)SC513000: Marketing | (Springer Nature Subject Collection)SUCO41169: Business and Management | (BISAC Subject Heading)BUS043000 | (BIC subject category)KJS | (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, MarketingAdditional physical formats: Erscheint auch als: No title; Erscheint auch als: No titleDDC classification: 650 Online resources: Inhaltstext
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