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Details for:
Digital Listening für Unternehmen
Entscheiderwissen für Corporate Security, Personenschutz, Market Intelligence und Personalmarketing
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Digital Listening für Unternehmen Entscheiderwissen für Corporate Security, Personenschutz, Market Intelligence und Personalmarketing
Martin Grothe
By:
Grothe, Martin
[Verfasser]
Contributor(s):
Springer Fachmedien Wiesbaden GmbH
[Verlag]
Material type:
Text
Publisher number:
Bestellnummer: 978-3-658-31103-2Bestellnummer: 89015278
Language:
German
Publisher:
Wiesbaden, Germany
Springer Gabler
[2020]
Description:
XV, 292 Seiten Illustrationen 21 cm, 410 g
Content type:
Text
Media type:
ohne Hilfsmittel zu benutzen
Carrier type:
Band
ISBN:
9783658311032;
3658311037
Subject(s):
Business Intelligence
|
Soziale Software
|
(Produktform)Mixed media product
|
(BISAC Subject Heading)COM005030
|
(BISAC Subject Heading)KJQ
|
(BISAC Subject Heading)BUS043000
|
(BIC subject category)KJS
|
Krisenmanagement Krisenkommunikation
|
Kundenbedürfnisse Customer Insights verstehen
|
Künstliche Intelligence / Artificial Intelligence
|
Unternehmenssicherheit durch zuhören im Web
|
Influencer Marketing
|
zuhören in Social Media
|
Desinformation und Fake News
|
Neue Gefahren für die Unternehmenssicherheit Digitalisierung
|
Employer Branding und Recruiting
|
Reputation Management und Digital Listening
|
Social Listening
|
Intelligence versus Counter Intelligence
|
Data Breaches als Munition für böswillige Dritte
|
Healthcare Marketing
|
OSINT Open Source Intelligence
|
Suchmaschinen
|
Digitale Transformation
|
Hacker Hacking versus Unternehmenssicherheit
|
Darknet und Deep Web und Unternehmenssicherheit
|
Früherkennung von Bedrohungen
|
(Springer Nature Marketing Classification)A
|
(Springer Nature Subject Code)SC522030: Business Information Systems
|
(Springer Nature Subject Code)SC513000: Marketing
|
(Springer Nature Taxonomy)3205: IT in Business
|
(Springer Nature Taxonomy)3339: Marketing
|
(Springer Nature Subject Collection)SUCO41169: Business and Management
|
(BISAC Subject Heading)COM005030
|
(BIC subject category)KJQ
|
(VLB-WN)1784: Hardcover, Softcover / Wirtschaft/Management
Additional physical formats:
Erscheint auch als:
Digital Listening für Unternehmen
DDC classification:
658.500285
Online resources:
Inhaltstext
|
Click here to access online
|
Inhaltsverzeichnis
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